The COVID-19 pandemic has turned the world upside down, and we all have ingrained ourselves much more in our online lives. We have come a long way from online birthdays and weddings to virtual meetings and networking events, and we’re only moving forward. Virtual event management services and online event production companies are part of the new normal, and they are here to stay. A virtual events agency can present a unique opportunity to marketers to promote their brands, making the best use of the spotlight.
This article will talk about effective ways to promote your brand during a virtual event with the help of event management services. Employing the online event production services of a virtual events agency can help you achieve your marketing goals.
6 Ways to Promote Your Brand via Virtual Events
1. Keep a Theme.
Before you think of ways to promote your brand at a virtual event, you need to identify the event’s “why.” Everything else will grow from the event’s objective. The objective will help you set a theme that will set the tone of the entire experience and make it unforgettable. A theme will also foster a sense of belonging and put your brand at the front and center.
Familiarize your attendees with the theme of your event. Use branding materials and tools pre-event to incorporate your brand into the theme. Design your virtual event’s marketing materials with the theme and your brand in mind.
2. Give Out Swag Bags to Attendees.
Swag bags have always been a hit at traditional networking events such as career fairs and job expos. They also remain relevant in a virtual setting. You can provide your attendees with freebies from your brand as a way to promote it.
If you are hosting a solely virtual event, you can throw random items into bags and ship them out to your event attendees. If your budget does not allow for this or if your event is at a large scale, you can offer freebies like gift cards and coupons that can be sent over email and used by the attendees at their convenience.
Keep in mind that planning and distributing swag bags for virtual events can be a time-consuming and tedious process, so start well in advance rather than leaving things for the very last minute.
3. Use a Custom Branded Virtual Background.
Virtual event-hosting platforms such as Zoom provide impressive features to event attendees. One of these features is the ability to select customizable backgrounds that will sit in place of whatever is physically behind your attendees while they are on call.
A customizable background is not only a great way to hide any background clutter, but it also provides an opportunity for brands to promote themselves during virtual events in a fun and engaging way. You can set up a background based on an image that contains your branding elements, such as your logo, product photos, tagline, or any other form of messaging that will make sense to the attendees.
During a virtual event, the main point of branding is to leverage technological tools and use them to your brand’s advantage. For example, if you want to go one step further, you can source virtual backgrounds from full-motion video files. You can put together a small clip to play during the virtual event. This clip can be informative, persuasive, humorous, or anything in between.
4. Promote Your Brand with Social Media
Once you set up your event website and virtual platform, you need to get the word out. You can do this with the help of social media platforms. Think about which social media platforms your event attendees use the most. For example, if they use Facebook, you should create a Facebook event and advertise your brand on the event page. You can also use LinkedIn if you’re hosting a networking event. It all depends on who your target audience is and what message you want to convey to them.
Once you’ve chosen a social media platform, get posting! Before or during your virtual event, use social media to run polls, conduct quizzes to engage your audience, or post entertaining stories. Remember to keep reminding your attendees about your brand in between because your main goal here is brand promotion.
5. Invite Guest Speakers to Talk about Your Brand.
One of the best ways to promote your brand at a virtual event and increase interest in your business is to have the right guest speaker at the event who will talk about your brand in a positive light. It will help your brand if you ensure that the speakers you select belong to your particular industry or target audience.
It is also a good idea to have someone from your target audience who has used your brand previously to come up and speak about their experience. This way, your attendees will know that your brand is authentic. When selecting a guest speaker, make sure they have some prior experience participating in virtual events so you do not face any mishaps that might tarnish your brand’s image.
6. Leverage Storytelling to Your Advantage
Last but not the least, leverage storytelling to your advantage. Most marketers agree that storytelling is one of the most compelling ways to engage potential partners and customers, whether conducted face-to-face or in a virtual setting. So rather than simply relying on your brand elements like logos and taglines, expand your ambitions and include storytelling at your next virtual event.
Telling your audience a story about your brand is a great way to teach them who you are, your core values, and your mission. There are several ways to tell a story. You can either focus on telling the story of your brand’s emergence or tell the tale of an individual employee or team. Trust us – nothing is more memorable than a compelling story!
Use UK-based event management services for your next virtual event to promote your brand to event attendees. Virtual events can help you reach a much larger audience, so use branding tools carefully and leverage them to your advantage.
Sarah Hill is a content writer at Seven Events Ltd, a leading event company in Birmingham offering venue finding and event management services. She started her career in the events industry almost a decade ago as time progressed she became an avid event blogger sharing her insight on corporate event planning.